What is the Relationship Between SEO and UX? Why is it Important?
UX (User Experience) refers to the visitor experiences regarding a website. This concept is also directly related to organic SEO. It is very important for a website to have useful content, impressive designs and improved interfaces in terms of ranking high in search engines. It is a significant factor concerning SEO that users can easily access and benefit from any website. Moreover, visitors should be able to navigate a website easily and stay on the website as long as possible. The bounce rate included in the SEO analysis reports can provide important clues regarding user experiences.
How to Measure User Experience?
The UX (User experience) helps measure the movement of visitors within the website by using the various web analysis tools. These measurements are very important to identify the shortages of the website and to eliminate these deficiencies.
What is the Importance of UX for SEO?
The user experiences have an increasing role in determining search engine rankings. User bounce rate may increase due to inaccurate information, insufficient content and uninteresting designs This situation negatively affects the search engine rankings of websites. On the contrary, a website with a positive user experience can be expected to have much better performance in retention and ranking in the search engine.
How to Improve User Experience? It is necessary to focus on 3 basic factors to increase the user experience on websites.
We can explain these factors as follows:
1. Technology Technical aspects such as OnPage optimization, intuitive navigation, fast loading times, the best possible display (desktop and mobile) or avoiding duplicate content show that your website is at a technologically good level. Therefore, technological qualification is one of the most important factors that increase the user experience.
2. Content A website should have quality and original content for a specific target group. Thus, the user experience increases significantly as the website will attract more attention.
3. Interaction Multimedia content, easy navigation options or social media links on the websites boost the interaction. Consequently, the user experience is also greatly increased. As you can see, UX (user experience) is very important for effective SEO.
